Meet the Founder & CEO of Sojo – Josephine Philips (Physics and Philosophy, 2021)

Prior to that, she graduated with a Bachelor in Physics and Philosophy. Josephine started her entrepreneurial journey by pitching her fashion app at King’s Entrepreneurship Institute’s  Idea Factory  competition. She was then being invited to join the King’s20 Accelerator scheme.

Recently, Josephine has been invited back by King’s to share about her journey on developing the idea of launching Sojo while studying at King’s. Find out more here.

About Sojo

Sojo is the “Deliveroo for clothing repairs” fashion alterations and repairs app which helps to simplify the process of ordering and fulfilling clothing alterations and repairs.

Deliveroo for clothing repairs.

Josephine Philips – Taken from British Vogue

Josephine started Sojo back in 2021, with the aim of facilitating slow, minimal, and sustainable consumption of clothes. This increases garment lifespan, and reduce waste and carbon emissions. She started her business at 23 years old, straight out of university and signed lucrative partnerships with brands such as the Danish company Ganni.

In such a consumerist society where unethical, ultra-fast fashion is still booming, I believe that championing and facilitating slow, minimal, and sustainable consumption of clothes that are already in existence in this world is still a radical act.

Josephine Philips – Taken from British Vogue

Sojo’s tailoring solution includes clothing alterations, repairs, collections and deliveries for on an individual basis, and also at scale. Need help making your wardrobe last longer and fit better? Find out more on Sojo.